We define the standards for functional food products within organics. We need to secure and incorporate new research, technologies and knowledge and we participate only in markets where we can make a significant contribution. We define our selves as world brand leaders and we will focus on innovating the future.
We believe in the simple not the complex. Einstein once said ”Everything should be made as simple as possible, but not simpler.”
We belive in encouraging our employes to share knowledge and think out of the box, to us r&r means reinvent and refine and we settle for nothing but perfection. We believe that perfection is achieved by staying open to meaningful input and will continue to listen and learn.
The Green Machine ambassadors are an invaluable asset. They provide us with feedback and inspiration that we use in our development and conquest to make the best products on the market. We have no paid ambassadors, they are all volunteers that support us in our mission to provide the clean green choice.